Book Marketing - Publishing Spot FAQs
Marketing Services
In today’s publishing world, every author must be a promoter too. You’re not alone, though; Publishing Spot offers a wide array of marketing services to help your book get the attention it deserves.
Advertising Services
Despite the proliferation of digital marketing platforms, advertising in a high-profile national publications, such as The New York Times is still a great way to announce your book to the world. After all, this won’t just put a book in credible marketing pedestal. Authors will be promoting to a wide, loyal audience too. Still unconvinced?Print does indeed offer a variety of benefits but it can be challenging to launch a print campaign alone, which is why we created various advertising programs to help authors conduct targeted and affordable print promotions. Browse through our services today and you’re sure to find a service that matches your needs.
Book Exhibits
The Combined Book Exhibit is one of the most widely recognized and highly respected names in the publishing community. The CBE has established its 85-year reputation based on its dedication and mutual trust between publishers, librarians, and educators. For decades, CBE has maintained its objective of providing publishers with the means to reach potential purchasers and giving those potential purchasers hands-on access to the publications they need. The Combined Book Exhibit displays your book at various exhibits in book fairs across the globe and in front of thousands of book buyers, librarians, and agents. Along with being featured in the display, your book will be included in an exhibit catalogue created by CBE for the show, as well as a comprehensive online database where interested parties can buy your book. Combine your book exhibit with the Press Release - Web Optimized Edition to get maximum exposure for your work.Book Reviews
Credibility is an essential attribute that only a book review can provide. Reviews are a wonderful way to generate interest in your book because what trendsetters are to consumers, book reviewers are to readers. Book lovers rely on the opinion of experts to determine what new releases to consider reading or purchasing. Getting a favourable evaluation gives your book that sought-after stamp of approval every author wants. Publishing Spot can allow you to gauge how the market will respond to your book by getting literary experts to critique it.Direct Marketing
Sometimes a little can go a long way. Add new dimensions to your personal promotions with bookmarks, postcards, or business cards to market your book to colleagues, contacts and friends.Genre Specific Marketing
Catch the attention of Christian, mystery, sci-fi readers, and readers of all genres through strategic ad campaigns.Hollywood Book-to-Screen
Have you ever considered even for a moment that your book could be adapted into a movie or television series? If you answered "yes”, then we can help you get the ball rolling.Internet Marketing
The Internet is the fastest-growing marketplace for books. As a published author, you’re in a great position to take advantage of the Web as a powerful marketing and sales tool. Don’t have the time to explore the internet? Let us help you get started instead with these services:Online Video Services
Put a creative spin on your campaign with a short video that offers a multimedia sneak peek of your book or a quick interview with you, the author.
Publicity Campaigns
Our publicity campaigns have been designed in partnership withLAVIDGE, an award-winning advertising and publicity agency, to make sure there’s a campaign right for you and your message.
Publicity Services
A marketing campaign wouldn’t be complete without a press release. After all, it’s easily the go-to option when it comes to promoting to both the media and the general public. However, crafting an effective press release campaign can be a little complicated. You’ll have to put a lot of effort in, among other things, writing and editing a newsworthy article. With our help, you wouldn’t have to worry about planning and creating alone. Our team of publicity specialists will gladly assist you in launching a press release campaign. Browse through our Publicity Services below and find out which service is best suited for you and your book.
Radio Services
Publishing Spot can make your voice available on the airwaves to help you reach new audiences.Reader’s Digest Marketing
Generate publicity for your book with a highly renowned and respected worldwide magazine publisher and distributor. Why Reader’s Digest? With a monthly subscriber-base of 3 million* who buy from newsstands and bookstores, Reader’s Digest is, without a doubt, one of the leading consumer magazines in the US. With articles that cover a wide range of topics—from health to money to food to travel, to work and more—this well-respected publication has a total audience of up to 18.3 million.* It’s no wonder that numerous well-known companies choose to advertise their products in it.*As of 2019Television Services
Since the first paid advertisement in 1941, television has always been one of the most effective ways to sell a product. Why not use it to promote your book? In other words, it’s all about you. Now you can fully express your unique viewpoint and promote your book in an instantly engaging medium—television.
What does the Booksellers Return Program do for me?
The Booksellers Return Program ensures retailers that they can return unsold copies of your book. Your book will be designated as "Returnable" in Ingram's ipage and Baker & Taylor ordering system for libraries.Publishing Spot has developed the Booksellers Return Program to help your book meet industry retail standards for stocking and be provided the opportunity to be more competitive in the marketplace.
Can Publishing Spot ensure booksellers will stock my books?
By making your books returnable, the Booksellers Return Program helps your book reach common retailer standards for stocking, but does not guarantee that it will be ordered or stocked. Bookstores are businesses; it is the prerogative of bookstore owners and managers as to what books to order and display on their shelves.
How do the bookstores know where to return the unsold books?
Booksellers return unsold books to the wholesaler from whom they made the purchase.
If I purchase this package, how long will my book be listed as returnable?
The initial period is 1 year, once listed at Ingram and Baker & Taylor. If you want to opt into the returnability program for more than one year, you can choose the Booksellers Return Program Renewal to extend this service for another year.