Additional content for your Amazon sales page is known as Amazon A+ Content. It lets you to use photos, text, and tables in several templates for varied purposes. In a nutshell, it's a technique for making your book stand out.
This gives up a slew of opportunities for authors to promote their work, provide consumers with useful information, and make their works more appealing.
We'll go over some of the technique’s writers may utilise this area for further down, but in general, it opens a lot of additional options and visual flexibility for your book's sales page.
Your KDP marketing page is where you create Amazon A+ content. Continue reading for a complete description of how to create A+ content. A full Amazon listing optimization guide is also available, which you can use to improve your Kindle listings.
How to Create Amazon A+ Content
So, let's go over the specifics of how to make your own A+ material, and then we'll talk about some possibilities for how you may use it.
Step 1: Find your KDP A+ Content Page
To begin, go to this link to discover the KDP Marketing page, or go to your KDP dashboard, choose a book you want to market, and click the "Promote and Advertise" option.
A lot of options are available on your KDP Marketing page. This is where you can enrol a book in KDP Select or run a promotion, but if you scroll down a little more, you'll notice a new feature:
Step 2: Fill in Required Fields
In the top-right corner, click the "Start creating A+ content" button.
After that, you'll be routed to the Material Details page, where you may start creating the A+ content you'll require. There is a lot of versatility here in terms of what you can put down, so feel free to experiment and see what you can come up with.
The "Content name" and "Language" sections are the first things you should fill up. Amazon necessitates the use of them.
Step 3: Create Modules
After that, select "Add Module" from the menu.
After that, you'll be presented with a long list of choices on where to begin. Here's how they're broken out (at the time of writing):
- Company Logo: This is a smaller image space where you can place your business or personal logo. Unlike the other picture selections on this list, this one has a smaller image space and will be displayed in Amazon's 600×180-pixel proportions.
- Comparison Chart: This is an intriguing option because it allows you to make tables that compare your product to others. However, you can only compare your own products in this comparison, not those of competitors.
- Four Image & Text: This area has four images and text that can be used to highlight various aspects.
- Four Image/Text Quadrant: The second set of four photos and text is like the first, except it is placed differently.
- Image and Dark Text Overlay: This is where you may acquire a larger image and add text with a black overlay above it.
- Image and Light Text Overlay: Like the previous step, but with a light overlay.
- Image Header with Text: This is a normal image header with some text underneath it that would look fantastic at the top of your A+ content.
- Multiple Image Module A: This is a terrific way to show off different parts or characters from your novels by having several photographs that your readers may flip through.
- Product Description Text: A typical text section with a left-aligned alignment.
- Single Image and Highlights: A segment comprising a picture and some significant points, which can be presented in a variety of ways.
- Single Image and Sidebar: This part, like the Single Image with Highlights, has a sidebar, making it perfect for cramming a lot of information into a little space.
- Single Image and Specs Details: This version includes a "Specs" feature for things like technical highlights, which could be useful for non-fiction, like the Single Image with Highlights or Sidebar.
- Single Left Image: On the left, there's a simple image, and on the right, there's text.
- Single Right Image: On the right, there's a simple graphic with text on the left.
- Technical Specifications: This table allows you to include numerous technical specifications in your A+ material. This might not be relevant for fiction authors (though I'd love to see someone be inventive and prove me wrong), but for non-fiction, this could be a terrific area to incorporate additional technical information about your work.
- Text: A simple heading with a text area in the centre.
- Three Images and Text: There are three photos with text beneath them. It's ideal for showcasing a variety of characteristics.
That should give you a good understanding of what's possible in the "Module" area. You are free to mix and blend these as you see fit.
Side note: Amazon's content rules don't say so, but in my testing, I found that I could only add up to five modules for each piece of A+ material to keep it from becoming too long.
Second, there is no means to create links in the A+ material, so if you're trying to set up a link to your newsletter or anything similar, you won't be able to do so.
Step 4: Add Images and Text
Once you've decided on a layout, it's time to start filling in the blanks.
This will be your responsibility, as Amazon does not give sample content, however you can look at some of their suggested samples.
Here, good design principles and copy-editing abilities will come in handy. Use the same techniques you used to create your book cover and description, such as:
- Double-check that the photographs you have are professional and correspond to the brand/genre you're attempting to convey.
- Make sure your description is brief and to-the-point.
- Emphasize action words and phrases to entice the reader to act (aka buying your book)
- Tell a tale that explains more about you and/or your books to your readers.
- Revise thoroughly
In our content rules section, we'll go over some of the things you shouldn't mention in your writing.
Step 5: Apply ASINs
After you've finished constructing your modules, click the "Next: Apply ASINs" button.
You may either search for your book or just enter your ASIN in this box.
Once you've completed this, you'll be able to add the A+ content you just made to as many books as you like. Check to see if it's the right fit.
Don't forget to include the ASINs for your print books as well as your eBooks.
Step 6: Review and Submit
You'll be able to preview it once everything appears good, and then double-check everything.
If anything in the preview appears to be off, you may always go back and tweak it to make it better.
After that, all you must do is hit "Submit for approval," and your A+ work will be released.
If Amazon authorises the A+ content, it will be available on the book's sales pages.