There is nothing more frustrating than writing a book and finding out later that no one will buy it…or that the sales drop after a couple of months. And this is where this article on book topic validation comes in!
Even after all of your marketing efforts, begging friends, and doing promotion site pushes, there it sits with no sales and no movement.
But the truth is, it doesn’t have to be this way. You can do some simple research to validate your idea and ensure there is a hungry market for what you want to write before you write it.
This will increase the chances of your book concept succeeding and resulting in sales. This can also assist you in fine-tuning your concept so that it has the highest possibility of reaching a market and being noticed on Amazon.
Now, in true Kindlepreneur form, I'm not referring about some flimsy strategy like "go to the store and look at what’s selling". I'm referring to some actual steps that will provide you with the information you require. I know for a fact that several large Publishing Companies use this data in their decision-making process.
As a result, in this article, I'll walk you through the precise steps I go through every time I go to explore a book topic and more.
In this article, you will learn:
- How to conduct book market research in this post.
- Make sure your book ideas are sound.
- Select keywords to help people find your book after it's been released.
- How to make your book discoverable and keep it that way.
- What to do if your concept doesn't pan out — write it nonetheless!
Book Idea Research: Step-By-Step Guide
The procedures below are exactly what I use to determine whether a book will sell. It contains a manual approach that anyone can do as well as a more effective and efficient method if time and numbers are a concern.
Find Out If and How many People are Looking For your Book Idea?
First and foremost, you must determine whether people are actively seeking your type of book. To get started, go to Amazon and type in your idea. When you do this, Amazon will try to estimate what you'll write by auto filling responses that they've seen others type in before, such as this:
You may create a list of keywords that shoppers have used on Amazon using this method. You may also complement this list by using Google suggestions - while not as good as Amazon, this can occasionally help you uncover new ideas and information. You can use Google's Keyword Planner (which is free but not comprehensive) or KWFinder.com (paid, but stellar Google SEO tool).
However, if you'd like to see how many people type in those phrases into Amazon, instead of hoping they are popular or not, you'll need to use Publishing Spot Tool. This software, will:
- Make a list of all the Amazon suggestions, as shown above.
- Tell you how many times per month that phrase was typed into Amazon.
- The findings are color-coded based on a complicated algorithm that predicts which keywords are more likely to work.
Find Out if the Idea is Profitable during the Book Topic Validation Process
We need to know if people are willing to pay for this type of book or if they are searching for freebies, or if it isn't enough for them to pull out their cash and buy books on this topic or genre.
So, to see if your book concept or topic is profitable`, take the following steps:
Step 1: Go to Amazon for Kindle and type in your potential book idea phrase.
Step 2: Find the Amazon Best Seller Rank (ABSR), price, and number of reviews for the top 14 books (number of books that appear on the first page of Amazon search results).
Step 3: Use my free Amazon Best Seller Rank Calculator to enter the ABSR value. This will inform you of the number of books sold each day.
Step 4: Multiply the number of books sold per day by the book's price and "30" to get an estimate of how much money the book brings in per month — yes, I know some months don't have 30 days.
Step 5: Repeat steps 1-4 for each of the 14 books that were chosen. To determine the top 14 average earnings per day for that category, add all the Earnings Per Day and divide by 14.
What is the difference between being overly competitive and being good enough? That relies on several things, including:
- How many monthly searches are there for that book idea: Is there sufficient space?
- Title and Subtitle Quality: Are they optimised to show up for that phrase?
- Book Cover Quality: Are they particularly obnoxious and easy to defeat?
- Are they pros at writing descriptions and sales copy?
- The author's reputation and legitimacy: Tony Robbins, hopefully, isn't one of your competitors.
If you're using Publishing Spot, don't worry if you don't know how to rank the above. We used most of the data to generate a competitive score for you. That way, you may use our knowledge and instincts to determine whether it's simple or excessively competitive. You can also use our services at Publishing Spot.